
Once Upon a Farm Stock Plunges 37% on Voluntary Recall of Tractor Wheels Product Line
The company recalled all Tractor Wheels flavors and SKUs after the FDA reported three choking incidents, and said it has not yet identified a root cause.
Once Upon a Farm, PBC · NYSE · Food and Kindred Products

The company recalled all Tractor Wheels flavors and SKUs after the FDA reported three choking incidents, and said it has not yet identified a root cause.
| Date | Insider | Trade | Shares | Avg. price | Value |
|---|---|---|---|---|---|
| Sept. 14, 2026 | Chris Folena Chief Accounting Officer | Sold | 662 | $16.98 | $11,241 |
| Sept. 14, 2026 | Lawrence Steven Waldman See Remarks | Sold | 1,102 | $16.98 | $18,712 |
| Sept. 14, 2026 | Cassandra Nicole Curtis Chief Innovation Officer, director | Sold | 68 | $16.98 | $1,155 |
| Aug. 10, 2026 | Lawrence Steven Waldman See Remarks | Sold | 1,206 | $18.01 | $21,720 |
| Aug. 10, 2026 | Chris Folena Chief Accounting Officer | Sold | 724 | $18.01 | $13,039 |
| Aug. 10, 2026 | Cassandra Nicole Curtis Chief Innovation Officer, director | Sold | 75 | $18.01 | $1,351 |
Open-market purchases and sales reported on SEC Form 4 filed since July 24, 2026; grants, option exercises and shares withheld for tax aren't shown. A trade under a 10b5-1 plan was scheduled in advance. Where a filing was amended, the amendment's figures are shown.
Results of operations and financial condition · Regulation FD disclosure · Financial statements and exhibits
AI summary, unreviewedOnce Upon a Farm discloses Tractor Wheels voluntary recall, ~$106 million cash and no debt at September 30, 2026; full Q3 results due November 12
Departure/appointment of directors or officers · Regulation FD disclosure · Financial statements and exhibits
AI summary, unreviewedOnce Upon a Farm Appoints Freshpet Co-Founder Scott Morris to Board, Expanding Board to Ten Directors